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The Forgotten Miracle: The South Korean economy, innovation, and opportunities for New Zealand

How can New Zealand businesses maximise their trade relationships with South Korea?

Bloomberg has ranked South Korea as the most innovative economy in the world five years in a row. As New Zealand’s 6th largest export destination, South Korea offers important opportunities for New Zealand businesses to diversify through collaboration and trade. But the relative strength and incredible growth of the South Korean economy is often overlooked.

Simon Appleton will explore how New Zealand businesses can better leverage the advantages afforded by the NZ-Korea Free Trade Agreement to advance innovation and trade relations with South Korea.

The North Asia Centre of Asia-Pacific Excellence (CAPE) and Korea New Zealand Business Council are proud to co-host this event.


About the speaker

Simon Appleton is Executive Director of the Korea New Zealand Business Council and CEO of Eastern Bridge Limited, an international relations management company focusing on Northeast Asia. Before returning to New Zealand in 2010, Simon spent most of a decade in South Korea and China. He holds a Masters of Chinese Law from Renmin University in Beijing, China, and has worked for both Chinese and Korean companies. Simon speaks Mandarin and conversational Korean.


The Northern Club Logan Campbell Room 19 Princes Street Auckland Central Auckland, 1010

Wednesday June 27 5pm networking for 5.30-6.30pm talk

Smart business

Canapés and refreshments provided.

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