Executive Committee


Maurice Crosby

Acting Chairman


Maurice Crosby is the CEO of Jack Links New Zealand Ltd whose business is the manufacturing and sale of Beef Jerky and a range of similar meat snacks. Jack Link’s exports in excess of 2500 tons of Jerky each year to America, Asia, Australia and the Middle East as well as servicing a growing demand in the NZ domestic market. Korea is a key growth market for Jack Links due to the Korean familiarity with Jerky and a strong growth in recent years of this category in Korean stores. The company has a modern production facility located near Auckland International Airport.



James Corke



James Corke is a director of Wiseman Digital Surveillance Ltd a CCTV security company which imports from Korea.

He is a previous Chairman of the Council.

James is a chartered accountant and holds an honours degree in Economics from London.

He has many directorships including extensive involvement in the NZ Film industry.


Committee Members:

Justine Arroll


Justine is a Senior Trade Strategist in the Global Stakeholder Affairs team at Fonterra and a former New Zealand diplomat who has held a range of trade policy roles in the New Zealand Ministry of Foreign Affairs and Trade. She was most recently posted to Washington DC where she was responsible for advocacy and analysis in relation to the Trans-Pacific Partnership negotiations, as well as numerous other bilateral and multilateral trade issues. Justine has also previously served in the New Zealand High Commission in London and as a trade advisor to the then-Minister of Trade, Hon Tim Groser.

A graduate of the University of Auckland in Arts and Law, Justine has been admitted as a Barrister and Solicitor to the High Court of New Zealand, and has completed studies at the University of Copenhagen, Denmark, and Georgetown University, Washington DC.


You Taek Choi


You Taek specialises in various areas of law especially in company & commercial, business law, dispute resolution, rural and residential property and development and finance & banking. He was working at Russell McVeagh as a senior solicitor for 8 years and as a special counsel at Minter Ellison Rudd Watts lawyers for 3 years. He has then founded Y T Choi lawyers in 2004.



Anne Collins


As a New Zealand based representative for East Asia, Anne’s role involves assisting New Zealand companies who are interested in doing business in the Japanese and Korean markets. Anne is also is responsible for raising the profile of this region with New Zealand companies, developing NZTE’s strategic approach to the region and representing NZTE on the Japan New Zealand Business Council and Korean New Zealand Business Council. Prior to NZTE Anne worked in the wine industry with importers, distributors and wineries with the main focus on exporting to Europe, Australia and USA.


Anne French



Anne French runs her own consultancy, specialising in innovation and strategy, and is especially known for developing a research funding strategy for large research organisations. She is also an Associate at NZIER. Formerly she was International Relationships Manager for the Foundation for Research, Science, and Technology. In that role she managed the International Investment Opportunities Fund and initiated a programme to foster research collaborations between Korea and New Zealand, most notably in healthcare robotics.



Rhys Griffiths



Rhys is Deer Industry New Zealand’s (DINZ) Market Manager for Asia. South Korea is the largest consumer of NZ velvet. As a growing and important market for the NZ deer industry, Rhys works closely with Korean importers and marketers of NZ deer products. He has been with DINZ for nine years, previously working in a marketing development role sourcing products for the NZ agricultural sector from China and as marketing manager for a prominent animal health company.


Holly Huh


Holly Huh is a Financial Advisor and working at the Partners Financial Ltd as one of the directors.

She has been in the Banking industry for 27 years, specially working over 20 years in NZ Banks. She was the founding member who set up Korean Banking with NBNZ in early 1990s and successfully set up for the correspondent banking relationship between Korea and NZ. She continued her career as a Senior Manager of business development with ASB and helped new immigrant’s settling in New Zealand.

  • Senior Associate of Finsia
  • First President of Korea Woman’s International Network and currently working as an advisor.
  • Member of Kiwi Chamber (Korea)
  • Director of National Trading Ltd
  • Trust member of Korea Cinema Trust


Charles Kim




I supply New Zealand genuine products mainly to Korean market in Auckland and export to Korea and USA. The final products are NZ Omega3, NZ EPO, NZ royal jellys, manuka honeys, NZ colostrum products, NZ propolis, NZ Green shell mussel products, products, products, and many others.




David Kim


The Partners Financial Ltd



David Sung Han Kim is a specialist in Investment & Retail Banking, Finance and Strategies Planning , Director of The Partners Financial Limited a company is one of the leading boutique Financial Service providers also the professional and experienced International business consulting company especially for Korean Business matters.

The Partners Financial offers expertise, customized financial solutions, Investment Strategies and also link with right business partners and opportunities for client.

He has been in the Investment Banking and Retail Banking Industry for the last 18 years.

He started his career as an Investment Banker in Corporate Finance & Underwriting Department at the Ssangyong Investment Securities (currently Shinhan Investment Corp) in Seoul and has progressed to M&A, IPO, Private Equity Specialist (1994-2000)

He joined ASB Bank New Zealand (2002) and has been worked as Senior Manager for responsible to manage the Korean Banking Centre and Korean Business Segment (2002-2011)

He has extensive experience in Investment Banking, Retail Banking and developing corporate strategies also He has involved in several projects for investment and trade between Korea and New Zealand.

He hold Bachelor of Law degree from  Hankuk University of Foreign Studies in Seoul (1992), Korea Army Officer ROTC(#30,1992-94), hold Master Degree (Finance) from Massy University in Auckland, NZ (2002).

He is the NZ Registered Financial Advisor (FSP 227325) and the Executive Committee Member of Korea New Zealand Business Council also the Member of Kiwi Chamber (The New Zealand Chamber of Commerce in Korea).

E :

M : +64 21 101 9983

Phone : + 64 9 488 7535




Jo Kim


Jo recently joined Lane Neave having previously worked in another national law firms. She works in the Commercial Property team.

Jo has extensive experience in all types of commercial and residential property transactions including sales and purchases, leasing, subdivision development and overseas investment projects in New Zealand. Jo also advises on emission trading schemes and issues.

Aside from her committee member role with the Korea New Zealand Business Council, Jo is involved in many aspects of the New Zealand Korean community. She is a member of the International Korean Lawyers Association and is on the Board of the Korean Cinerama Trust, organising the bi-annual Korean Film Festival to promote co-production of movies by Korean and New Zealand film-makers.


Nova Mercier


Nova Mercier completed her BA (Hons) at the University of Auckland, but has spent the best part of four years living and working in South Korea. A chance opportunity to teach English in a rural South Korean village sparked a passion for the country, and led her to enrol as a domestic student and complete her MA at Sungkyunkwan University in Seoul on a full scholarship from the South Korean Government. During this time she volunteered as an English tutor for North Korean refugees and worked as an editor for Daily NK, an online news website with a network of sources living inside North Korea. Nova now works as a policy advisor in Wellington, but keeps her Korean up through her role as the coordinator of the Wellington branch of the Kimchi Club.





Michael Park has wide trade and commerce experience within the private sector, spanning nearly 30 years.  He has contributed substantially to the fostering of effective business relationships within all aspects of these industries, with particular emphasis on international relations between New Zealand and Korea. Michael has been a founding member of Korea New Zealand Business Council and currently the vice chairman.

Michael has accumulated an impressive network of business contacts in Korea. He has to date enjoyed the successful management of several companies and continues to be esteemed as a leader within the Korean Community in New Zealand. Michael has established the New Zealand Centre in Seoul, Korea, in 2005 and has been promoting New Zealand culture and education in particular as the chairman. Michael graduated from the Victoria University of Wellington majored in Economics.



Dr Richard Worth



Richard Worth was Chairman of the Council from 2005 to 2009 and a former Minister of the Government. He is the Chairman of Aquila Capital Ltd, an Asian investment house.

His Board appointments have included:

  • Simpson Grierson – Chairman Law firm
  • Willis NZ Ltd and associated companies – Chairman International insurance broking and risk management
  • Prada Americas Cup NZ Limited – Director International Yacht Racing
  • Fullers Group Ltd – Director Harbour ferry services
  • PF Olsen Ltd and associated companies – Chairman Forestry services in Australia and New Zealand
  • NDF Life Sciences Group of companies – Director Microbial infection control companies in Asia.

He is a visiting Professor of International Business Law at RMIT.

Shee-Jeong Park



Shee-Jeong Park is Lead Adviser in the North Asia Division of the Ministry of Foreign Affairs and Trade (MFAT). She has had diplomatic postings at the New Zealand Embassies in Seoul and Madrid, and was most recently MFAT’s Deputy Chief of Protocol. Prior to joining MFAT she worked as a commercial litigation in Auckland. She has a PhD in Political Studies from the University of Auckland.


Kimberley Wu


Simon Appleton

Executive Director


Simon is the founder of Eastern Bridge, an company designed to support two way connections between New Zealand and Asia. Prior to starting his business he worked for local government in New Zealand where he focused on Economic Development. Simon has spent a number of years in Asia including three in South Korea and seven in China. During his time in Asia Simon worked for both public and private organisations as well as operating his own consulting firm. He is a speaker of Mandarin Chinese and has a conversational level of Korean.